More On Target Audience - Sath

According to UKtribes there are many types of young people out there in the world, their social groups have various names such as; boy racers, chavs, indie scenesters, emos etc. All of those groups of young people fall under bigger social groups which narrows things down. The big social groups are; aspirant mainstream, mainstream, urban, alternative kids, and leading edge. 


Aspirant mainstream consists of Trendies and Rahs. The brands that most of them use are; Amazon, Jack Wills, H&M, Topshop, and iTunes. The media brands that are most common are; Vogue, Timesonline, Channel 4, Twitter, Elle, and Facebook.

Mainstream consists of; Ravers, Townies, Chavs, Boy Racers, Sport Junkies, Street rats, and Casuals. The popular brands that people from this social group uses are;Nike, Umbro, River Island, Reebok, Primark, Nintendo Wii, Sports Direct. The Media brands that are most common are; OK!, The Sun, Youtube, ITV 1, and Facebook.



Urban social group consists of; Get paid crew, Blingers, DIYers, and Trackies. The brands that are most common in this social group are;Nike, Youtube, Yahoo, JD sports, Blackberry, Adidas, New era, and Playstation 3. The media brands which are common amongst this social group are; BBC 1xtra, Channel 4, Kiss 100, AKA, Facebook, and MTV Base.

The Alternative kids social group consists of; Gamers, Emos, Scene Kids, Skaters, Metal heads, Young Alts. The most common brands in this social group are;Amazon, American Apparel, Play.com, Nintendo DS, Topman, Quiksilver, Vans, and Xbox 360. The most common media brands in this social group are; Xfm, Eurogamer, 4OD, Youtube, NME, Facebook, Kerrang, and Myspace.

The Leading Edge social group consists of; Hipsters, Geeks, Craft kids, Indie scenesters. The brands that are most common in this social group are; Nike, Wikipedia, Converse, Ebay, ASOS, Urban outfits. The media brands that are most common in this group are; Flickr, The Guardian, Twitter, Vogue, and Xfm.

Influential Music Videos

Below I created a collection using Prezi of the most influential music videos according to me.

Copy of Influencial Music Videos on Prezi

Target Audience

My Target audience would be the Hipsters and Get paid crew.
Below I have put together a mind map of my target audience and image evidence that I researched from UK Tribes.

The UK Tribes website

Next Jessica and I decided to create an interview type video to show what our target audience would expect in a music video and what they like.

Firstly, we got a group together of similar characteristics which they all listen to similar music video I decided to create and interview with them. I asked them questions such as:

"What do you typically expect from a music video?"

For the information we have received from the interview allowed us to create a storyline that is relevant to the video and its lyrics as well as making a performance scene that fits the stereotypes of the R&B genre.

"You know when like the little doggies running around"

By Elliot Stedman