Sunday, 30 September 2012

Record Labels and Brand Rsearch

Record labels are brands or certain trademark that is used to help with the marketing of the music, albums and music videos. They often conduct the production, help manufacture, promote the artist or band and enforce copyright laws which enable the artist to benefit as much as physically possible and get all their hard earnings directly towards the company and themselves. They often have talent scouts who go out looking for unsigned, upcoming artist that they can sign up for themselves as well as maintaining contracts with existing artist with their albums and music videos.
The term 'record label' comes from the round sticker label which was placed on vinyl records, which show who the manufacturer was of that particular song.

Increasingly, recording artist have often put it upon their labels to broaden their fan base, nationally and internationally. In addition to this they also promote their material through different mediums such as radio, music channels and TV appearances. In recent times, the Internet have now been used as a tool to promote music and videos without the help of record label, reduce their costs and independently find their own audiences.

In opposition to major labels it is common to get small, local or independent label. These are often abbreviated to make the term 'indie', this was later used to describe the music that was associated with these labels.

Sometimes people can confuse labels with imprint. An imprint is when a label is associated with a brand or custom, but however is not a company. The imprint however has no business like or legal effect. sometimes rather than use the term imprint they use sub label.

Major labels in 1988–1998 
Warner Music Group
EMI
Sony Music 
BMG Music
Universal Music Group
Polygram sub label: Polydor
Major labels in 1998–2004
EMI
Major labels in 2004–2008 
EMI
Major labels in 2008–2012
Major labels in 2012
Universal Music group
 Sony Music Group
Warner Music Group

Below would be the music labels Jessica and I would be considering for our artist and music video.

BAD BOY Records

Def Soul

Def Jam

Jive Records

LaFace Records

MCA Records

Roc-A-Fella Records

Cash Money Records

Rostrum Records

This is a Prezi Jessica put together on Existing Record labels




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